A short story about why NEO exists.

At 11:47 PM, a sales rep in New Cairo scrolled through 83 unread messages and realised she’d lost track of which leads she’d replied to.

Not because she was bad at her job. Because no human can be good at this job anymore.

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The problem

Real estate sales in 2026 is a conversation war.

You’re expected to make 150 cold calls a day. Sometimes 200. Every lead wants answers in the next ten minutes, or they’re gone.

By the time you’ve called half of them, the other half have already been called by three other reps at three other agencies. Half of the ones you do reach hang up. The ones who don’t ask you for prices at midnight. You answer anyway, because if you don’t, someone else will.

You’re not a sales rep anymore. You’re a call centre with a quota.

The turn

Every other AI chatbot sells like a telemarketer.We went the other direction.

Aggressive. Pushy. Asking for a meeting in message one. Dumping a price list before the lead has even said their name.

NEO reads the whole thread first. It notices that Ahmed messaged at 11:42 PM, that he asked about a garden, that his last message was cautious. Then it replies one calm sentence that picks up the thread — and waits.

Every other AI chatbot
just looking around 🙂Great! Here’s our full brochure, payment plans, and available units. Can we book a viewing this week?

Dumps everything. Asks for the meeting.

NEO
just looking around 🙂All good. When you’ve got a specific question, I’m here.

Reads the energy. Holds back.

Anyone can build a bot that replies. We built an agent that knows when to stay quiet.

The whole product, in one line
Try it yourself

Here. Talk to NEO.

Try NEO yourself. Switch the personality, ask anything, watch the tone change.

NEO’s Tone

1/2 selected

Pick up to 2 personalities — NEO blends them into one voice. Human-tone realism is always on top automatically.

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Auto adapt

NEO shifts between your picked personalities to match the client’s mood. Human-realism stays on either way.

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What the first reps say

Egyptian sales reps, running NEO live on real projects.

01 / 02

I used to lose leads because I couldn't keep up with the replies. Now NEO handles the grind, I handle the closings. It sounds like me — because I trained it to.

SZ

Salsabel Zaky

Sales · Miqaat Developments

What NEO actually does

Three things. Nothing else tries any of them properly.

Pillar 01 · Restraint

It knows when not to push.

Every other chatbot replies instantly with a price list and a meeting ask. NEO reads the whole conversation first, judges if the lead is actually ready, and pushes only when pushing will land.

A lead, at 11:42 PM

how much?
1 BR: 3,100,000 EGP · 2 BR: 4,700,000 · 3 BR: 6,100,000. Want to book a meeting tomorrow?— every other AI chatbot
Depends what you’re looking at. 1 BR, 2 BR, or 3 BR?— NEO
Pillar 02 · Dialect

It speaks your lead’s dialect.

Arabic, English, Egyptian Franco, Gulf phrasing. NEO mirrors whatever your lead writes — no "sir/madam" stiffness, no Google-Translate awkwardness, no fallback to formal Arabic when informal is what the thread calls for.

Three leads · same question · three languages

ENdo you have anything in new cairo under 5m?
A few solid options in that range. Investment or to live in?
ARعايز حاجة في التجمع تحت 5 مليون
تمام، عندي كام خيار حلو. تحب سكن ولا استثمار؟
FRfe 7aga fel tagamo3 ta7t 5 million?
Aywa, fi kam option kowayes. Enta 3ayez sakan wala estesmar?
Pillar 03 · Memory

It builds the profile while you sleep.

Budget, area, urgency, objections, family situation, what they've already seen — captured silently from every message. By the time you jump into a thread, you already know the lead.

Lead profile · auto-built

Ahmed S.

listening
Budget
up to 5M EGP
from "مش هطلع فوق 5 مليون"
Area
New Cairo — Fifth Settlement
from "خصوصا التجمع الخامس"
Urgency
High — moving in 3 months
from "عايز استلم قبل الصيف"
Objection
Delivery timeline concern
from "بخاف يتأخروا في التسليم"

The whole product is the judgement. Everything else is plumbing.

See how it all works
A Tuesday

The Tuesday you meant to have.

Same rep. Same leads. NEO quietly doing the first 80%, so the part that needs you actually gets you.

  1. 9:14

    150 leads uploaded in 11 seconds. A messy Excel file with Arabic column headers. NEO figured it out.

  2. 10:03

    You wrote one opening message. NEO spaced it across every lead, paced like a human who sleeps.

  3. 10:47

    47 leads had replied. NEO matched their language — Arabic, Franco, English — and answered each one in their tone.

  4. 12:30

    You sat down to 12 warmed-up conversations. Three were already talking budget. One wanted a viewing.

  5. 3:00

    5 meetings booked — by you, on calls you chose to take. NEO stepped aside the second you started typing.

  6. 6:30

    You closed the laptop. 45minutes of your actual time, spent. You didn’t miss a single lead.

  1. Whoever you tell it to sound like. Five personality modes — Professional, Friendly, Confident, Direct, Funny — plus custom instructions in plain language. Change it any time. The reps testing NEO now say their leads can't tell.

Pricing

Starts at E£ 3,000/month.

Four plans, priced in Egyptian pounds. No “contact us for a quote” games. Upgrade when NEO has already made you back the money — not before.

See all four plans

Solo rep to full agency — all in EGP.

Closed beta

We’re in closed beta. On purpose.

NEO is in the hands of a handful of Egyptian sales reps right now. We’re watching every conversation. Fixing every rough edge. Making sure NEO is genuinely ready before we let more people in.

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We only text you once. No spam, no marketing. Just the moment your spot opens up.